In today’s dynamic event landscape, mobile event apps have become an indispensable tool for organizers and attendees alike. These apps enhance engagement, streamline logistics, and provide valuable data for post-event analysis. EventMobi stands as a prominent player in this field, offering a feature-rich platform designed to cater to diverse event needs. This comprehensive review delves into EventMobi’s functionalities, explores its strengths and weaknesses, analyzes its suitability for various event types, and compares it to alternative solutions.

Core Functionalities

EventMobi empowers event organizers to create customized mobile apps for conferences, trade shows, festivals, and more. Here’s a breakdown of its key features:

Pros:

• Comprehensive App Builder: A user-friendly interface allows organizers to design the app’s layout, add content, and integrate various functionalities.
• Content Management: Event schedules, speaker bios, exhibitor listings, maps, and other relevant information can be easily uploaded and managed within the platform.
• Networking Tools: Attendees can search for other participants, connect based on interests, and schedule meetings, facilitating valuable networking opportunities.
• Lead Capture & Lead Retrieval: Exhibitors can leverage features like QR code scanning and digital business cards to capture lead information efficiently.
• Push Notifications: Real-time updates, schedule changes, and event announcements can be delivered directly to attendees’ smartphones.
• Interactive Features: Polls, quizzes, surveys, and gamification elements can be incorporated to boost attendee engagement and gather valuable feedback.
• Live Streaming and On-Demand Content: Integrate live streaming functionalities for virtual or hybrid events, and offer on-demand access to recorded sessions for post-event consumption.
• Event Analytics: Event organizers can gain insights into app usage, user behavior, and attendee engagement, allowing for data-driven decision-making for future events.

Cons:

• Complexity for Non-Technical Users: While the app builder is user-friendly, creating a feature-rich app might require some technical expertise or design experience.
• Cost: EventMobi’s pricing structure can be cost-prohibitive for smaller events or organizations with limited budgets.
• Limited Free Plan: The free plan offers basic functionalities but lacks customization options and is not suitable for most event scenarios.
• Potential Learning Curve: For organizers unfamiliar with event app features, navigating the platform and maximizing its potential might require some time and learning.

Who should consider it

EventMobi’s versatility caters to a wide range of events:

• Large Conferences: The platform’s customization options and diverse feature set are ideal for creating comprehensive event apps for large conferences with complex schedules and extensive content.
• Trade Shows: Lead capture functionalities, in-app exhibitor listings, and interactive booth information make EventMobi a valuable tool for trade show organizers and exhibitors alike.
• Corporate Events: Organizations can leverage EventMobi to create internal event apps for employee engagement, training sessions, or product launches.
• Hybrid and Virtual Events: Live streaming integration, on-demand content access, and interactive features cater to the evolving needs of hybrid and virtual event formats.
• Not for sales and marketing teams: If you are looking for an app that you can use at any event your company attends or exhibits at, this is not the one.

However, for smaller events with limited budgets or those requiring a very simple app experience, alternative solutions might be more suitable.

Pricing

EventMobi’s pricing is not publicly available on their website. Costs are typically based on a quote system and vary depending on factors like the size of the event, the number of expected attendees, and the desired features. 

The app is free for event attendees but charges event organizers for access to the app for their event, and exhibitors for lead capture and lead retrieval. Keep in mind that the lead capture and lead retrieval functionality is limited to the badges of the attendees.

Alternative Lead Capture Apps

Several mobile event app platforms compete with EventMobi in the market. Here’s a comparison highlighting key features:

• Whova: Offers a user-friendly platform with built-in messaging functionalities, but might have less customization options compared to EventMobi.
• Cvents LeadCapture: This lead capture app is intended for trade show badges but not other formats.
• Handshook: Shines at scanning all types of inputs you’d find at a trade show: event badges, business cards, and even digital business cards like HiHello, Blinq, and Dot card. Plus can find missing contact information on badges and connect with prospects on LinkedIn right from the app.
• Romify.io – AI powered mobile app is compatible with both business cards and event badges which makes it super useful at a trade show. It links with your CRM but lacks some advanced features like the one above.

Final words

EventMobi is a great platform for event managers who want it all. It is more customizable than Whova but that customization comes with a hefty price, which may not be possible for smaller events.  Also, as they say “a jack of all trades is a master at none.” If you are a company and attend many trade shows or expos, you can’t rely on EventMobi as your only app as like Cvents and Whova, it is only available at specific events. 

Instead, if you are looking for true lead capture with benefits like business card scanning, event badge scanning, and even LinkedIn functionality check out Handshook’s Business Card Scanner app.